CL vs CLX
Colgate-Palmolive and Clorox, side by side.
Prices and company dataas of yesterday's close
- CLSell some5.4%
Colgate-Palmolive's report on Oct 30 beat profit forecasts by 5.4%, but the stock rose 12% over the past month, in step with other food, drink and household stocks (up 11%).
- CLXSell some60%
Clorox's report on Nov 2 beat profit forecasts by 60%, but the stock rose 7.8% over the past five trading days while other food, drink and household stocks barely moved.
Percent return
- CL+26.28%
- CLX+6.91%
Nov 11, 2025 to Nov 11, 2026
Where they differ
- Company size: CL $72.4B, CLX $12.0B.
- Sales growth, 1 yr: CL +5.9%, CLX +6.3%. CLX is ahead.
- Price for $1 of next year's profit: CL $24, CLX $17. CLX is ahead.
- Profit per $1 of sales: CL 21¢, CLX 14¢. CL is ahead.
- Cash minus debt: CL −$6.10B, CLX −$5.41B. CLX is ahead.
- Price change, 1 yr: CL +26%, CLX +6.9%. CL is ahead. S&P 500 +12%.
- How much the price swings: CL 23%, CLX 34%. CL is ahead.
| Measure | CLColgate-Palmolive | CLXClorox |
|---|---|---|
| Price and returns | ||
| Price | $98.01 | $106.92 |
| Today | −0.08% | Best in this row: +0.30% |
| 1 month | +11.66% | Best in this row: +29.37% |
| 3 months | Best in this row: +6.78% | +1.38% |
| This year | Best in this row: +26.99% | +11.37% |
| 1 year | Best in this row: +26.28% | +6.91% |
| 5 years | Best in this row: +41.52% | −22.68% |
| From 52-week high | −0.8% | −12.6% |
| How much it swings (90 days) | Best in this row: 23% | 34% |
| Valuation | ||
| Market value | $72.4B | $12.0B |
| Price vs last year's earnings | 35.1× | Best in this row: 16.2× |
| Price vs next year's expected earnings | 24.2× | Best in this row: 17.4× |
| Price vs earnings, adjusted for growth | 4.34× | – |
| Price to sales | 3.6× | Best in this row: 1.7× |
| Price vs cash it brings in | Best in this row: 20.3× | 26.7× |
| Company value vs operating profit | 16.4× | Best in this row: 13.5× |
| Growth | ||
| Revenue growth, 1 year | +5.9% | Best in this row: +6.3% |
| Revenue growth a year, last 3 years | Best in this row: +4.3% | −3.1% |
| Earnings per share growth, last year | −27.1% | Best in this row: +10.3% |
| Earnings per share growth expected next year | +4.8% | Best in this row: +7.5% |
| Profitability | ||
| Kept from sales after making the product | Best in this row: 60.6% | 41.9% |
| Kept as operating profit | Best in this row: 20.7% | 14.3% |
| Kept as final profit | Best in this row: 9.6% | 9.4% |
| Kept as spare cash | Best in this row: 17.8% | 6.3% |
| Profit on shareholders' money | 231.7% | Best in this row: 534.4% |
| Profit on all money put in | Best in this row: 47.0% | 14.2% |
| Balance sheet | ||
| Net cash (cash minus debt) | −$6.10B | Best in this row: −$5.41B |
| Debt for each $1 of shareholders' money | Best in this row: 12.06× | 46.23× |
| Short-term assets per $1 of bills due | Best in this row: 0.96× | 0.65× |
| Dividend yield | 2.20% | Best in this row: 5.00% |
| Share of profit paid as dividends | Best in this row: 83% | 90% |
| Our readPro | ||
| Our call | Sell some | Sell some |
| Why | Colgate-Palmolive's report on Oct 30 beat profit forecasts by 5.4%, but the stock rose 12% over the past month, in step with other food, drink and household stocks (up 11%). | Clorox's report on Nov 2 beat profit forecasts by 60%, but the stock rose 7.8% over the past five trading days while other food, drink and household stocks barely moved. |
| Where the price sits | in the full report | in the full report |
| Our overall score (out of 100) | 44 | Best in this row: 46 |
| Our value score | 34 | Best in this row: 72 |
| Our growth score | 22 | Best in this row: 32 |
| Our quality score | Best in this row: 68 | 60 |
| Our price trend score | Best in this row: 65 | 33 |
| Earnings and analysts | ||
| Analyst consensus | Buy | Hold |
| To average analyst target | Best in this row: +4.2% | −15.1% |
| Average analyst target | $102.17 | $90.83 |
| Analysts rating it a buy | Best in this row: 62% | 6% |
| Buy ratings added, 3 months | 0 | 0 |
| Analysts covering | 11 | 13 |
CL: more analyst upside and wider profit margins
Our pick of these: Colgate-Palmolive
+4.2% to the average analyst target, vs −15.1%
CL +4.2%, CLX −15.1%.Keeps 20.7% of sales as operating profit, vs 14.3%
CL 20.7%, CLX 14.3%.62% of analysts rate it a buy, vs 6%
CL 62%, CLX 6%.Where it loses: CLX has a lower P/E per point of growth, 2.77 vs 4.09
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Prices as of yesterday, 3:59 PM ET. A view, not advice.