Booking Holdings Inc.
Large Cap · Consumer Cyclical · Travel Services
$214.03+$5.78 (+2.78%)
Booking Holdings Inc.
Large Cap · Consumer Cyclical · Travel Services
$214.03+$5.78 (+2.78%)
Stock analysis
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Stock Fundamentals & Key Indicators
52-week range
Low$150.14
High$231.80
Today $214.03
RSI (14)
57.6Neutral
03070100
Overall score
74/100
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Analyst Rating and Sentiment
Analyst price targets
Lowest
$188
Current price
$214.03
Median target
$240
Highest
$301
LowHigh
Operating Record
Revenue
Business mix
Jun 30, 2026Merchant68.0% · $19.2B
Agency27.6% · $7.8B
Advertising and Other4.4% · $1.3B
What's working
- Forward P/E: Investors aren't pricing in much earnings growth, so there's room to be pleasantly surprised.
- Price / FCF: Real cash coming through the door backs up what you're paying.
What to watch
- Debt exceeds cash by $3.4B, increasing balance-sheet pressure, a warning sign.
What the market charges
Forward P/E
Favorable · 31% below avg
19.04x
Price / sales
Reasonable · Priced reasonably against its revenue
5.64x
Price / FCF
Strong · Priced well within what its cash flow supports
16.70x
EV / EBITDA
Reasonable · Operating earnings make this price a stretch but plausible
15.63x
How efficiently it compounds
ROIC
Strong · Comfortably clears the bar for efficient capital use
92.5%
ROE
No signal · Not enough data to judge
-
Debt / equity
No signal · Not enough data to judge
-
Current ratio
Reasonable · Just enough on hand to cover near-term bills
1.09x
Peer Comparison
| Company | Mkt cap | P/E | Rev growth | Score |
|---|---|---|---|---|
| $159.34B | 23.4 | +12.8% | 74 |
 | $10.26B | 20.9 | +18.5% | 77 |
 | $39.93B | 20.8 | +12.0% | 74 |
 | $16.36B | 17.6 | +15.6% | 74 |
 | $13.52B | 30.9 | +25.9% | 74 |
