CRM vs NOW

• CRMBuy moresales growth, past year11%

  Salesforce's sales grew 11% over the past year.

• NOWBuy morein five trading days−5.5%

  ServiceNow fell 5.5% over the past five trading days, more than other software stocks (down 2.9%), but its sales grew 22% over the past year.

Percent return

• CRM−10.08%
• NOW−40.30%

1M6MYTD1Y5YMax

Nov 11, 2025 to Nov 11, 2026

Where they differ

CRM leads on 4 of 6

CRMNOW

• Company size: CRM $154B, NOW $120B.
  $154BbiggerCompany size$120B
• Sales growth, 1 yr: CRM +11%, NOW +22%. NOW is ahead.
  +11%Sales growth, 1 yr+22%
• Price for $1 of next year's profit: CRM $15, NOW $22. CRM is ahead.
  $15cheaperPrice for $1 of next year's profit$22
• Profit per $1 of sales: CRM 22¢, NOW 13¢. CRM is ahead.
  22¢Profit per $1 of sales13¢
• Cash minus debt: CRM −$31.0B, NOW −$1.45B. NOW is ahead.
  −$31.0BCash minus debt−$1.45B
• Price change, 1 yr: CRM −10%, NOW −40%. CRM is ahead. S&P 500 +12%.
  −10%Price change, 1 yr−40%
• How much the price swings: CRM 52%, NOW 74%. CRM is ahead.
  52%steadierHow much the price swings74%

Measure	CRMSalesforce	NOWServiceNow
Price and returns
Price	$217.96	$102.78
Today	+2.10%	Best in this row: +3.18%
1 month	Best in this row: −4.85%	−27.05%
3 months	Best in this row: +10.57%	−19.41%
This year	Best in this row: −17.14%	−32.92%
1 year	Best in this row: −10.08%	−40.30%
5 years	−26.67%	Best in this row: −24.36%
From 52-week high	−17.6%	−40.8%
How much it swings (90 days)	Best in this row: 52%	74%
Valuation
Market value	$154B	$120B
Price vs last year's earnings	Best in this row: 21.9×	72.4×
Price vs next year's expected earnings	Best in this row: 14.6×	22.5×
Price vs earnings, adjusted for growth	Best in this row: 0.80×	0.93×
Price to sales	Best in this row: 4.0×	6.9×
Price vs cash it brings in	Best in this row: 11.6×	22.3×
Company value vs operating profit	Best in this row: 16.0×	33.2×
Price vs earnings, against its own past (0 = cheapest)	Best in this row: 48	94
Growth
Revenue growth, 1 year	+11.2%	Best in this row: +21.8%
Revenue growth a year, last 3 years	+9.8%	Best in this row: +22.4%
Earnings per share growth, last year	Best in this row: +34.2%	+13.6%
Earnings per share growth expected next year	−4.1%	Best in this row: +21.6%
Profitability
Kept from sales after making the product	Best in this row: 77.3%	73.1%
Kept as operating profit	Best in this row: 21.5%	12.8%
Kept as final profit	Best in this row: 22.0%	9.4%
Kept as spare cash	Best in this row: 34.5%	30.8%
Profit on shareholders' money	Best in this row: 19.4%	11.8%
Profit on all money put in	Best in this row: 11.0%	8.5%
Balance sheet
Net cash (cash minus debt)	−$31.0B	Best in this row: −$1.45B
Debt for each $1 of shareholders' money	1.10×	Best in this row: 0.64×
Short-term assets per $1 of bills due	Best in this row: 0.84×	0.72×
Dividend yield	0.82%	–
Share of profit paid as dividends	16%	–
Our readPro
Our call	Buy more	Buy more
Why	Salesforce's sales grew 11% over the past year.	ServiceNow fell 5.5% over the past five trading days, more than other software stocks (down 2.9%), but its sales grew 22% over the past year.
Where the price sits	in the full report	in the full report
Our overall score (out of 100)	Best in this row: 72	68
Our value score	Best in this row: 95	57
Our growth score	73	Best in this row: 73
Our quality score	Best in this row: 73	73
Our price trend score	52	Best in this row: 65
Earnings and analysts
Next earnings	Dec 2in 20 days	–
Analyst consensus	Buy	Buy
To average analyst target	+28.6%	Best in this row: +59.1%
Average analyst target	$280.41	$163.50
Analysts rating it a buy	71%	Best in this row: 90%
Buy ratings added, 3 months	Best in this row: 0	−1
Analysts covering	39	30

NOW: faster sales growth

Our pick of these: ServiceNow

Buy more64/100

Sales growth +21.8% vs +11.2%

CRM +11.2%, NOW +21.8%.

CRM+11.2%

NOW+21.8%

Forward P/E per point of sales growth 1.03 vs 1.30

CRM 1.30, NOW 1.03.

CRM1.30

NOW1.03

+59.1% to the average analyst target, vs +28.6%

CRM +28.6%, NOW +59.1%.

CRM+28.6%

NOW+59.1%

Where it loses: CRM has wider profit margins, 21.5% vs 12.8%

• 2ndCRMBuy more36/100Would need faster sales growth, +11.2% vs +21.8%

Prices as of yesterday, 3:59 PM ET. A view, not advice.