NOW vs SNOW
ServiceNow and Snowflake, side by side.
Prices and company dataas of yesterday's close
- NOWBuy morein five trading days−5.5%
ServiceNow fell 5.5% over the past five trading days, more than other software stocks (down 2.9%), but its sales grew 22% over the past year.
- SNOWBuy morein the past month−18%
Snowflake fell 18% over the past month, more than other software stocks (down 9.2%), but its sales grew 32% over the past year.
Percent return
- NOW−40.30%
- SNOW+11.04%
Nov 11, 2025 to Nov 11, 2026
Where they differ
- Company size: NOW $120B, SNOW $98.1B.
- Sales growth, 1 yr: NOW +22%, SNOW +32%. SNOW is ahead.
- Price for $1 of next year's profit: NOW $22, SNOW $109. NOW is ahead.
- Profit per $1 of sales: NOW 13¢, SNOW −22¢. NOW is ahead.
- Cash minus debt: NOW −$1.45B, SNOW +$1.57B. SNOW is ahead.
- Price change, 1 yr: NOW −40%, SNOW +11%. SNOW is ahead. S&P 500 +12%.
- How much the price swings: NOW 74%, SNOW 52%. SNOW is ahead.
| Measure | NOWServiceNow | SNOWSnowflake |
|---|---|---|
| Price and returns | ||
| Price | $102.78 | $301.27 |
| Today | Best in this row: +3.18% | +1.86% |
| 1 month | −27.05% | Best in this row: −18.34% |
| 3 months | −19.41% | Best in this row: −9.84% |
| This year | −32.92% | Best in this row: +37.32% |
| 1 year | −40.30% | Best in this row: +11.04% |
| 5 years | −24.36% | Best in this row: −18.40% |
| From 52-week high | −40.8% | −18.3% |
| How much it swings (90 days) | 74% | Best in this row: 52% |
| Valuation | ||
| Market value | $120B | $98.1B |
| Price vs last year's earnings | 72.4× | – |
| Price vs next year's expected earnings | Best in this row: 22.5× | 109.4× |
| Price vs earnings, adjusted for growth | Best in this row: 0.93× | 2.07× |
| Price to sales | Best in this row: 6.9× | 17.9× |
| Price vs cash it brings in | Best in this row: 22.3× | 81.3× |
| Company value vs operating profit | 33.2× | – |
| Price vs earnings, against its own past (0 = cheapest) | 94 | – |
| Growth | ||
| Revenue growth, 1 year | +21.8% | Best in this row: +32.0% |
| Revenue growth a year, last 3 years | +22.4% | Best in this row: +31.4% |
| Earnings per share growth, last year | +13.6% | Best in this row: +16.5% |
| Earnings per share growth expected next year | +21.6% | Best in this row: +36.4% |
| Profitability | ||
| Kept from sales after making the product | Best in this row: 73.1% | 67.0% |
| Kept as operating profit | Best in this row: 12.8% | −22.4% |
| Kept as final profit | Best in this row: 9.4% | −20.1% |
| Kept as spare cash | Best in this row: 30.8% | 22.0% |
| Profit on shareholders' money | Best in this row: 11.8% | −48.1% |
| Profit on all money put in | Best in this row: 8.5% | −15.3% |
| Balance sheet | ||
| Net cash (cash minus debt) | −$1.45B | Best in this row: $1.57B |
| Debt for each $1 of shareholders' money | Best in this row: 0.64× | 1.29× |
| Short-term assets per $1 of bills due | 0.72× | Best in this row: 0.94× |
| Our readPro | ||
| Our call | Buy more | Buy more |
| Why | ServiceNow fell 5.5% over the past five trading days, more than other software stocks (down 2.9%), but its sales grew 22% over the past year. | Snowflake fell 18% over the past month, more than other software stocks (down 9.2%), but its sales grew 32% over the past year. |
| Where the price sits | in the full report | in the full report |
| Our overall score (out of 100) | Best in this row: 68 | 64 |
| Our value score | Best in this row: 57 | 49 |
| Our growth score | 73 | Best in this row: 91 |
| Our quality score | Best in this row: 73 | 28 |
| Our price trend score | 65 | Best in this row: 69 |
| Earnings and analysts | ||
| Next earnings | – | Dec 2AMCin 20 days |
| Analyst consensus | Buy | Buy |
| To average analyst target | Best in this row: +59.1% | +45.5% |
| Average analyst target | $163.50 | $438.39 |
| Analysts rating it a buy | Best in this row: 90% | 89% |
| Buy ratings added, 3 months | −1 | Best in this row: +2 |
| Analysts covering | 30 | 35 |
Too close to call
No clear pick between these two
SNOWSales growth +32.0% vs +21.8%
NOW +21.8%, SNOW +32.0%.SNOW1-year return +11.0% vs −40.3%, S&P 500 +12.4%
NOW −40.3%, SNOW +11.0%.NOWForward P/E per point of sales growth 1.03 vs 3.42
NOW 1.03, SNOW 3.42.NOWKeeps 12.8% of sales as operating profit, vs −22.4%
NOW 12.8%, SNOW −22.4%.Cover this stock to see the full report
The call, its reasons and what would change it are free for everyone. The price zones, the whole brief and how the call has moved come with covering a stock. Use one of your three covered slots, or go Pro for every stock.
Prices as of yesterday, 3:59 PM ET. A view, not advice.