How to read a stock report

Each covered stock has one report at /stock/TICKER. It is laid out so the conclusion comes first and the evidence for it follows. Read it top to bottom once, then use the section rail to jump.

The top: price, call and what changed#

• Price panel. The latest published price, the day's change and a chart. The time under it is the time of that price, not the time you opened the page.
• Our call. One of add, hold, trim, watch or avoid, with a confidence and a horizon. The call, its reasons, what would change it and its date are shown to every reader, signed out included. Next to it are the price zones: Add below, Trim above, and Add above when the call is waiting for a breakout. The zones are shown on Pro, on the stocks a Free account covers, and to everyone on a small set of showcase stocks. See How calls and zones are produced.
• The read. A short written explanation of the call: what is driving the stock and what the main risk is. This text is written by a model from the sources attached to it. See What a model writes.
• What changed. The dated changes since the previous read, so you can see why today's call differs from last week's.

The business#

• What it does and In plain numbers: the company in a paragraph, then revenue, profit and cash in ordinary words.
• Key figures, Revenue by business and Revenue by region where the company reports them.
• Margins and Cash and debt from the latest statements.

Valuation and analysts#

• Multiples and P/E against its own history: whether the stock is expensive compared with itself, not only with others.
• Analyst price targets and ratings by month. These are other people's opinions. We show the range and how it moved.

Earnings#

• Next report: the date and the estimates.
• Going in: what the report has to show, written before the date. This pre-earnings read is shown under the same rule as the zones. The date and the estimates are shown for every stock.
• Earlier report dates with the result against expectations, the guidance and the price reaction when we hold them.

Who owns it and who is trading it#

• Funds we follow: which of the funds on Follow hold it, from their latest 13F. A 13F is a quarter-end snapshot filed up to 45 days later. See What a 13F is.
• Congress and Insiders: disclosed trades with the trade date and the filing date side by side.
• Largest institutional holders.

News and the crowd#

Recent headlines with the publisher and time, and what is being said on Reddit when the stock is being discussed. Headlines are the publisher's own words. We do not rewrite them.

Trend and returns#

Moving averages, the 14-day RSI and returns over standard windows, computed from daily closes. These are arithmetic, not opinion.