Apple Inc.
Mega Cap · Technology · Consumer Electronics
$305.95+$0.69 (+0.23%)
Apple Inc.
Mega Cap · Technology · Consumer Electronics
$305.95+$0.69 (+0.23%)
Stock analysis
Accumulate
MED CONVICTION
- Apple opened a Houston training center and plans Mac mini production later this year, giving its domestic manufacturing strategy a measurable execution milestone.
- Apple’s strong quality and double-digit earnings growth give the company room to fund acquisitions and new manufacturing capacity without weakening operations.
Past performance
3M
+9.0%
6M
+13.6%
1Y
+42.4%
Set alerts
Add zonebelow $306
Trim zoneabove $361
Support · S1
$284
7.2% belowResistance · Pivot
$314
2.7% aboveUnderstand AAPL
1.How does the business make money?Apple mainly sells iPhones, with Macs, iPads, and accessories adding hardware revenue. Its Services business—such as the App Store, subscriptions, payments, and advertising—provides recurring, higher-margin income and makes the customer ecosystem more valuable.
2.How are the financials doing?The latest results show strong momentum, with revenue, earnings, cash generation, and margins all improving from recent years. Apple also has more cash than debt, although its growth remains slower than some technology peers and its shares already reflect a high level of business quality.
3.What is the market expecting?Investors appear to expect continued earnings growth from Apple’s ecosystem, Services expansion, and new product opportunities. Analyst opinion is broadly positive, but the valuation is demanding, so the company likely needs to keep delivering solid growth rather than merely maintain its current performance.
4.What’s helping the business grow?Services growth, a large installed base of loyal customers, and premium pricing support Apple’s earnings. The company is also investing in artificial intelligence, new devices, and domestic manufacturing; planned Mac mini production in Texas could show that this manufacturing strategy is becoming a real operating capability.
5.What could hurt the business?Apple remains heavily tied to iPhone demand, making it vulnerable to long replacement cycles, intense competition, trade restrictions, and weakness in China. A technology-sector pullback could reduce the valuation, while manufacturing delays or slower progress in artificial intelligence would weaken the main near-term growth story.
Stock Fundamentals & Key Indicators
52-week range
Low$201.50
High$344.57
Today $305.95
RSI (14)
26.1Oversold
03070100
Overall score
69/100
Reported growth
Revenue growth (TTM)12.8
Sales are growing below the sector average of 23.5%, meaning the business is losing ground to peers.
EPS growth (TTM)28.9
Profit per share is growing below the sector average of 33.4%.
EPS growth (Q/Q)22.0
Earnings grew at a strong pace versus last quarter.
Forward outlook
EPS forecast (5Y)12.6
Analysts expect earnings growth below the sector average of 39.4% over the next 5 years.
EPS next year10.2
Analysts expect a solid pace of earnings growth next year.
Analyst Rating and Sentiment
Analyst price targets
Lowest
$215
Current price
$305.95
Median target
$330
Highest
$400
LowHigh
Crowd signal
58
Bullish
58%
Bearish
42%
Crowd sentiment leans mixed, with a score of 58/100.
Operating Record
Revenue
Business mix
Jun 30, 2026iPhone52.6% · $245.5B
Services25.8% · $120.5B
Wearables, Home and Accessories7.8% · $36.3B
Mac7.7% · $35.9B
iPad6.1% · $28.6B
Geographic mix
Jun 30, 2026Americas41.5% · $193.6B
Europe26.6% · $124.3B
Greater China17.0% · $79.3B
Rest of Asia Pacific8.3% · $38.6B
Japan6.6% · $31.0B
What's working
- Cash exceeds debt by $62.2B, leaving a net cash buffer, a good sign.
- ROIC: Money put back into the business keeps coming back out as profit, a hallmark of a durable moat.
What to watch
- Forward P/E: The price already assumes strong earnings growth that still has to show up.
- Price / sales: Revenue alone can't justify this price; profits need to catch up fast.
What the market charges
Forward P/E
Needs attention · 11% above avg
34.26x
Price / sales
Rich · Priced well above what its revenue alone supports
9.80x
Price / FCF
Reasonable · Priced a bit rich against its cash flow
33.46x
EV / EBITDA
Rich · Operating earnings don't yet support this price
26.86x
How efficiently it compounds
ROIC
Strong · Comfortably clears the bar for efficient capital use
101.6%
ROE
Favorable · 141.5% - strong capital efficiency
148.8%
Debt / equity
Middle ground · Mixed
0.78x
Current ratio
Reasonable · Just enough on hand to cover near-term bills
1.00x
Earnings· Jul 30
Full report →Apple EPS Misses by 16.5% as Guidance Shock Sinks Stock 7.3%
Scenario odds · next 30–90 days
Bull case leads · 42%Bull42%
Guidance shock is temporary; AI services ramp and iPhone 18 demand reaccelerate earnings.
Base39%
Stock stabilizes as investors digest the miss; earnings drift sideways until new catalysts.
Bear19%
Guidance shock reflects structural demand weakness; multiple compresses toward 28x P/E.
Peer Comparison
| Company | Mkt cap | P/E | Rev growth | Score |
|---|---|---|---|---|
| $4.57T | 35.9 | +14.2% | 69 |
 | $991.12B | 19.9 | +167.0% | 93 |
 | $5.42T | 34.3 | +70.7% | 87 |
 | $2.18T | 30.3 | +30.6% | 83 |
 | $46.60B | 100.8 | +205.7% | 83 |
What is moving AAPL
News
- 1d ago · Apple Inc. via Seeking Alpha
What's next for Apple after Q3 earnings?
Mixed - 1d ago · Benzinga
Apple Stock: 64% of Benzinga Viewers Have Owned It. Here’s How Many Still Do - Benzinga
Mixed - 1d ago · Apple Inc. via Yahoo Finance
Apple opens Houston Advanced Manufacturing Center, Mac mini coming to Texas
Bullish 
2d ago · Snap Inc. via Nasdaq
After Hours Most Active for Aug 13, 2026 : NXE, SOFI, VTRS, NVDA, INTC, SNAP, AAPL, BAM, MFC, LYB, SMCI, COP
Mixed- 2d ago · Apple Inc. via Yahoo Finance
Apple Stock Rises While Norway Fund Reveals Huge Position
Bullish